I’d like to thank Heaven Hill and their entire PR team for providing this sample with no strings attached.

IMAGE: Old Fitzgerald Bottled-in-Bond Fall 2025 Edition bourbon sample bottle on a wooden railing outdoors, snowy backyard and bare trees in the background, showing the minimalist white label and amber whiskey inside.

Merry Christmas my friends! I hope that the season is treating you better than it is the whiskey companies. Jim Beam isn’t the first, and sadly, based on things I’ve been noticing behind the scenes for the last year or so, I’m not sure they will be the last to make tough decisions in the near future. Maybe not as drastic as multi-national coporations pausing some operations, but I wouldn’t be surprised to see different product positioning, increased ad buys, and sadly the closure of even more small distilleries as companies try to combat falling demand. I mean, their senator already got the national “soft legalization” of THC repealed earlier this fall. Was it because the competition was hurting bourbon companies in the younger market? That wasn’t the stated reason, but the rumors behind the scenes are that it didn’t help the matter.

My opinion as to the main item that jump-started the “bourbon boom” a couple of decades ago was the low price of the product compared to its high quality. There were other factors to be sure, but at the end of the day if that wasn’t there, the rest may not have followed. These days, while there are still low-priced offerings, they’ve gotten comparatively worse over the last decade and a half as companies started diverting their best barrels from standard products to the single barrel and “ultra-premium” releases that they can charge much more for. So if consumers—especially younger consumers who could become customers for life—are spending their money on fewer of the “better,” higher-cost bottles, they necessarily can’t also buy large volumes of the low-cost bottles that are the bread and butter of most big distilleries. Toss in an uncertain economy and the current state of international politics, and that’s a recipe for hard decisions.

But that’s not why we’re here, is it? We’re here to discuss the latest release from Heaven Hill. One that, sadly, is more known for the fancy bottle it comes in than for the juice inside. And to be fair, it is a beautiful bottle. Even my wife, the accountant, wants one more for the bottle than for the bourbon—and she’s been the silent tasting partner for all of the last 13 years of posts. Even the press release dedicates about two-thirds of its text to the bottle rather than the whiskey. I get it: they aren’t just sending this to geeks like us, but also to lifestyle publications and the like. They’re relying on whiskey fans like you and me to tell people whether the juice is actually worth drinking. So before I get into my thoughts, let’s let the company have their say:

Bottled in an ornate decanter, the fall edition bares (sic) a black label, consistent across each of the brand's fall releases. This edition's tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond Decanter Series Fall 2025 edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $159.99.

Ok, now that they’ve had a chance to speak, let’s dig in, shall we?

Old Fitzgerald Bottled-in-Bond — Fall 2025

Purchase Info: This sample bottle was sent at no charge for review purposes. The suggested retail price is $159.99 for a 750 mL bottle.

Price per Drink (50 mL): $10.67

Details: 50% ABV. 11 years old.

Nose: Caramel, vanilla, cherry, nutmeg, oak.

Mouth: Warm and spicy with notes of cinnamon, oak, vanilla, caramel, nutmeg, and a hint of cherry.

Finish: Medium in length and warmth. Notes of caramel, cinnamon, nutmeg, and then cherry after the others fade a bit.

IMAGE: A hand-drawn smiley face denoting I like the product.

Thoughts: Another solid release from Heaven Hill. It’s very cinnamon-forward, which I like. For me, the oak is almost too much, though my wife claims I’m imagining that part. That said, she likes more oak than I do, so take that how you will. The cherry notes are a nice complement to the cinnamon. I like it.

Would I like it enough to spend $160 on it if it weren’t in a pretty bottle? Absolutely not. This is a solid “good, not great” release. That said, I also know my wife covets the bottle—mostly because she already owns one of the antique decanters the current bottles are based on. So if I saw one, it would likely come home with me for that reason, not for the bourbon inside. Which, as I said, is solid, but not amazing.

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