Welcome back, folks! We are now at the end of the 2025 contest. Eight whiskeys entered the arena. Four have fallen by the wayside. There have been some delicious treats, with not a single stinker in the bunch. Let’s see how it all ends and if we’ve learned anything along the way. First, we have the Round Two matchups.
Division 2: Gleaming Pancake (Jeppson’s 100 Proof Bourbon) vs. Lumpy Telescope (Maker’s Mark)
Pre-Reveal Thoughts: As I go back and forth nosing these, I'm always amazed at how the comparison allows you to sense different notes. When Lumpy Telescope was being compared to Soggy Parrot, there was no hint of the smoky maple on the nose that I'm getting now that it is being compared to Gleaming Pancake. This is why the "real" tasting notes I do are always done with a clean palate.
Both of these are quite tasty in the mouth. However, the softer mouthfeel of Gleaming Pancake and the baking spice is a little nicer than the slightly bitter stone fruit notes of Lumpy Telescope.
Winner: Gleaming Pancake (Jeppson’s 100 Proof Bourbon) moves on to the Championship Round on the softer mouthfeel and baking spice.
Division 1: Rusty Marshmallow (Old Bardstown) vs. Wobbly Cactus (Jim Beam Black)
Pre-Reveal Thoughts: Not a ton of difference on the nose between these, with Rusty Marshmallow being slightly more vibrant. As for the mouth and finish, it seems that I like whichever I’ve had last. The cinnamon roll notes of Rusty Marshmallow are delicious. But what puts it over the edge is that I like its finish better. Tough one.
Winner: Rusty Marshmallow (Old Bardstown) moves on to the Championship Round on the strength of that cinnamon roll note.
Championship Round: Rusty Marshmallow (Old Bardstown) vs. Gleaming Pancake (Jeppson’s 100 Proof Bourbon)
Pre-Reveal Thoughts: On the nose, Rusty Marshmallow is slightly more interesting. A little breadier. Not better, but more interesting. Still tied as we head into the mouth and finish. I must be really into cinnamon spice notes right now because both of these have that in spades on the mouth and finish. Damn! This one is tough. At the end of the day, Rusty Marshmallow just had slightly more flavor than Gleaming Pancake, and since both were delicious, I'll use that as the tie-breaker.
Winner: Rusty Marshmallow (Old Bardstown)
Congrats to Old Bardstown, the 2025 BourbonGuy.com Bracket Champion!
This was an interesting contest for me. I knew going in that there was only one bourbon that I might need to brace myself for before taking the first sip. Unfortunately for me, I had no idea when or where that one would show up. But luckily, every one of the bourbons was good. I don’t think I’d say there was anything in here that would warrant a “meh/neutral” rating if it were being tasted alone, which makes the contest so much fun as a taster. Though, seeing my reactions to bad whiskey might have been more entertaining as a reader.
So, what did I learn about each of these?
First off, the winner—Old Bardstown. I’m not sure that when I started this project 12 years ago, I would have ever expected a craft bourbon to be in the contest, much less win it. Twelve years ago, small distilleries were almost exclusively more expensive and lower quality than the big guys. At that point, the idea that a small distiller could compete with the big brands on price was ludicrous. Plus, most of them just didn’t taste as good. That has changed over the years, and I’m very happy to see it.
Moving over to the other Championship contender, Jeppson’s 100 Proof Bourbon was the bottle that I thought I might need to dump after the competition was over. I wouldn’t mean to, and I’d swear during the competition that it was pretty okay. But I’d never reach for it and would eventually dump it when I needed the shelf space. That’s what I thought I’d be writing here. But no—this was a decent bourbon. And since it is likely a blend of MGP and Dickel, based on the listed states of distillation, that’s no surprise. A Dickel bourbon won last year, so it’s not surprising that one made from it would go far this year too.
Benchmark Bonded was one that I was surprised to see knocked out in the first round. I hadn’t had it before, but I’d had the old 90-proof Benchmark and enjoyed it. I also picked up the Benchmark Full Proof back in September as well. Really enjoyed that too. I fully expected that the 100-proof version of Benchmark would go far. A probable contender. If forced to put money on a winner, this would have been the one I’d have chosen to win its division.
Maker’s Mark is the other one that I would have chosen to win its division. I really like Maker’s Mark and would have guessed I’d have liked it better than Larceny, Old Forester, and something I’d never heard of before. Not much for me to learn here. I just really like it.
These days, when I think of Larceny, I usually think of the Barrel Proof version that I get samples of a few times per year. I almost never think of the standard 92-proof version. I had a bottle that tasted funny a few years back, and it put me off of it for a while. I enjoyed it here, but there was no way that it was going to beat one of my favorite bourbons. It got a bad draw and suffered from it. I wonder how it would have fared if Larceny and Jim Beam Black had switched spots so it could have gone up against the final wheated bourbon.
Speak of the Devil, Rebel 100 is the final wheated bourbon in the contest. I had really wanted to find one more sub-$25 wheated bourbon so I could have wheated and non-wheated divisions, but alas, there aren’t that many wheated bourbons on the market, and even fewer that are affordable. If memory serves, I think Buffalo Trace might be the only other “big guy” to regularly produce one. And good luck getting anything that shares a mash bill with Pappy out of there without it costing an arm and a leg.
Jim Beam Black is a good bourbon. For some reason, I never buy it, but it is a good bourbon. The issue is that I usually need to be in the mood for it. And I don’t drink enough these days to have “change of pace” bourbons on my shelf.
Finally, Old Forester 86 is also a great bourbon. Personally, I prefer its higher-proof cousins, though. The 100 proof is delicious, and the Whiskey Row Series is just phenomenal. But 86 proof is nothing to sneeze at.
Now that we are done, it’s time to turn the page to the future. Next week, we will look at the samples that have been stacking up while the contest was going on. As much fun as this was, it’s fun to try new bourbons too.
Once again, congrats to Willett and Old Bardstown on their 2025 Championship!
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