Rebel Yell 100 proof

I’d like to thank Common Ground PR and Luxco for providing this review sample to me with no strings attached.

It feels as though every single time I start a review of something in the Rebel Yell line, I trot out my old story about how when I first had the brand, it lost horribly in my first ever Bottom Shelf Brackets. And how through the power of brand revitalization and line extensions, I was convinced to give it another chance and ended up thinking it made a decent cocktail bourbon. It’s all very heartwarming.

Today however, I want to talk about something else. Well actually, someone else. That someone is me…well and you. First: me. “Me” is honestly my favorite subject. There is a reason that instead of rehashing dry details on the production or retyping the back of the bottle or the press release, I try to start each review with a bit of a personal anecdote or a tale of how I came to find the particular bottle that we are discussing. Years ago, I found out that if I wrote a personal blog, literally ones of people would read it. Later I found out that If I wrote almost the same blog and added a whiskey review to the end, then all of a sudden (over the course of 8 years) it would gather an average monthly readership of over 15,000 people.

Which brings me to you. Thank you. Thank you for all the emails, the questions, and the kind words. But most of all, thank you for hanging out with me and listening to me tell stories, be they about myself, dogs or whiskey. So let’s all grab a drink and learn about Rebel Yell 100.

Rebel Yell 100 is a new 100 proof variant of, you guessed it, Rebel Yell. It is the same wheated bourbon as the original Rebel Yell, just with more proof. And boy, what a difference that added proof makes. Where the 80 proof version makes a good cocktail bourbon, this 100 proof version can stand on its own when sipped neat. In fact, I’m having a little right now as I write this.

Rebel Yell 100

Purchase Info: This review sample was graciously provided to me by Common Ground PR and Luxco for review purposes. Suggested retail price is $19.99 for a 750 mL bottle. This is (or will be soon) available nationally and at the Lux Row Distillery.

Details: Wheated Bourbon, 50% ABV.

Nose: Cinnamon, mint, vanilla, chocolate.

Month: Spicy tingle on the tip of the tongue. Cinnamon red hots, brown sugar, mint, lemon custard

Finish: Warm and medium length. Lingering chocolate, cinnamon, and vanilla pudding.


Thoughts: I'm very impressed with this one. I've documented my turn around on the Standard Rebel Yell. I went from disliking it to realizing it made a fine cocktail Bourbon. This 100 proof version is a fine cocktail ingredient but it also works great as an everyday sipper. And at a suggested price of $20? This is a no brainer of a pickup. And this is coming from a guy who normally isn’t a wheated bourbon fan. Yep, as soon as I see it on the shelf, it is coming home with me. accepts no advertising. It is solely supported by the sale of the hand-made products and bourbon-related craft supplies I sell at the BourbonGuy Gifts store. If you'd like to support, visit And hey, if you are an iOS user, look for Bourbon Guy in Apple News. Thanks!