Ross & Squibb Distillery helping to bring clean water to Southern Kenya

Still a little under the weather today, so I’m sharing this cool news that landed in my inbox this morning. If I’m feeling up to it, there will be a review tonight, but if not, at least we’ve learned about some good deeds via the press release.

FOR IMMEDIATE RELEASE

ROSS & SQUIBB DISTILLERY COMPLETES FIRST PROJECT WITH THE CHRIS LONG FOUNDATION'S WATERBOYS INITIATIVE TO COMBAT WATER SCARCITY IN KENYA

ST. LOUIS (JAN. 16, 2024) – Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation’s Waterboys initiative, announced the completion of their combined efforts to bring a lasting source of clean, safe water to a community of 1,600 people in arid southern Kenya.

In summer 2023, a deep borehole well was dug in the Oloile community in Kajiado County, Kenya, by The Chris Long Foundation’s Kenya implementing partner, Well Aware, to a depth of 80 meters, yielding 100,000 liters of water per day.  In November, construction of a storage tank, distribution points and refillable water trough was completed, ensuring the well’s long-term success in terms of maintenance and sustainability.

"Thanks to the generous support from Ross & Squibb Distillery, Waterboys is bringing life-changing, clean water to the Oloile community in Kenya,” said two-time Superbowl champion and founder of Waterboys, Chris Long. “This well represents hope, health, and a future for the residents who have faced severe water crises for decades. We've seen firsthand how clean water can transform lives - reducing illness, supporting education, and fostering economic growth."

The Oloile community consists of more than 100 households and one primary school and is home to about 1,600 residents. For decades, the community has been experiencing a dangerous water crisis as the rainy season has become unreliable over time with the region experiencing droughts that would last up to two years. As a result of these recent efforts, Oloile has shifted from a “water-lacking” community to one that is “water-filled and fulfilled.”

“We are grateful we were able to make such a big difference in the lives of so many through this successful partnership with Waterboys and the Chris Long Foundation,” said Allison O’Brien, Brand Manager for Ross & Squibb. "We are fortunate to have a clean water source supplying our Ross & Squibb Distillery in Indiana, and we take pride in our mission to help others get access to safe water. We are looking forward to continuing this great work through new projects in the future."

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.  

About the Chris Long Foundation and Waterboys
The Chris Long Foundation is a 501(c)3 nonprofit founded by two-time Super Bowl Champion and 2018 Walter Payton NFL Man of the Year, Chris Long. We mobilize champions, service providers, and experts to help communities access clean water, address basic needs for youth and families, and inspire others to make an impact at home and abroad. Our vision is access and opportunity everywhere. To date, the Waterboys initiative has provided clean water to over 550,000 people in need at home and abroad. Visit chrislongfoundation.org and waterboys.org to learn more.


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Soul Boxer Brandy Old Fashioned, ready-to-drink-cocktail

Before we get started, I have a severe case of Covid-Brain brought on by a relatively minor bout of Covid…please excuse, well, everything.

Last month, my wife and I decided that we were going to participate in Dry January this year. Not for any real reason, it just seemed like something to kick us out of our rut. Because of that, I needed to look ahead and see what I could find that I could taste ahead of time. I had a couple of things hanging around that I hadn’t gotten around to writing about yet, but that wasn’t enough for an entire month. So I went to the liquor store, set myself a price limit of $150, and bought everything I was going to taste for the coming month. What follows is one of those purchases.

Although I now claim Minnesota as my home state, I spent the first thirty years or so of my life in Wisconsin. I was born there, grew to adulthood there, got married, graduated college and started my career there. I also learned to drink there. Which is especially relevant to tonight’s discussion mostly because somehow, I managed to miss out on one of the state's iconic libations—the Brandy Old-Fashioned. In fact, I’d never even heard of it until I started getting into spirits and cocktails about fifteen years ago.

It's a tad perplexing, since it wasn’t like I avoided places that would serve them. I’ve been in Wisconsin bars and taverns that range from dive bar to upscale, small town local joints to places that cater to sophisticated tourists. I just never noticed it. I was a beer drinker, along with the occasional glass of wine, why would I look at the cocktail menu? If the place even had one, most didn’t when I was younger.

So when I went looking for things to taste for this month, I saw this ready-to-drink cocktail at my local liquor store. It is from Soul Boxer, a company specializing in ready-to-drink cocktails from Milwaukee, Wisconsin. Honestly, I picked it up, knowing that I have no idea how a properly prepared Brandy Old Fashioned should taste. I just figured that folks in Milwaukee probably would, and I hoped that would be enough.

From my research a properly made Brandy Old-Fashioned is served a number of ways. It starts out much like any other Old Fashioned, with a sugar cube and bitters. To this they add a cherry and an orange slice and muddle those together. So far this is fairly normal though muddled fruit in an Old Fashioned has fallen out of favor in many places…including in my home. Then they add brandy and ice. Still pretty normal, but then things get weird. At this point, you top it with one of a few things. If you want it “sweet,” you add Sprite, if you want it “sour,” you add either sour mix or Squirt, and if you want it “press” you top with either a mixture of club soda and Squirt or just club soda.

All of this info comes second-hand from recipes on the internet, though. As I said, I have never had one of these prepared by anyone who knew what they were doing. If it is wrong, feel free to correct me in the comments. Here is a short video on the subject from the folks at Drink Wisconsinbly.

One day I will order a proper one, but in the meantime, you are probably wondering how the ready-to-drink version tasted. It has all the sugar, bitters, fruit flavors and brandy in it already so let’s dig in, shall we?

Soul Boxer Brandy Old Fashioned

Purchase Info: $19.99 for a 750 mL bottle at Viking Liquor, Prior Lake, MN

Price per Drink (50 mL): $1.33

Details: 31% ABV.

Nose: Orange, cherry, baking spices.

Mouth: This tastes like you'd expect. Its got orange, cherry, and bitters at the onset with fruity brandy notes underneath.

Finish: Medium length. Notes have been the same throughout and continue here in the finish.

Thoughts: I'm really digging this. You could pour this over a ball of ice and be very happy. But, of course we need to try it in the more “authentic” way too.

So I tried four variations: Sweet (Sprite), Sour (Squirt), Sour (sour mix), and Club Soda. Out of all of them my wife and I both preferred sweet if we were adding soda to it. Though to be honest, we much preferred the pre-mixed cocktail over ice with a cherry and orange zest garnish over all all of the soda versions. The flavors were already good enough that I didn’t think it needed to be covered up with a favored mixer and adding club soda to give it carbonation just watered it down. All in all, I’m happy with this purchase and am even more determined to try a proper one one day when I’m back visiting family and out for diner.


Did you enjoy this post? If you want to support the work going on here at BourbonGuy.com, please consider a one-time donation at ko-fi.com/bourbonguy or paypal.me/BourbonGuy. Or you could buy some merch that I’ve designed and/or built (tasting journals, stickers, pins, signs, posters, and more) at BourbonGuyGifts.com.