A collaboration with Jim Beam: Budweiser Reserve Copper Lager

Hey, I redesigned the site! After having the same design through two different content management systems (the second of which I wrote CSS to look like a template on the first), I’ve decided that it was time to give the site a little facelift. Allow more room for images, get rid of a few dated design elements, things like that.

And now, if you are a reader of this blog who primarily reads it on your mobile device, you are now being treated to something that desktop readers have been (probably) ignoring for years. That would be the site’s tagline. I kept the same one for the first 5 years or so, until I notice that Josh over at the Whiskey Jug was using essentially the same one (we both started our sites about the same time and came up with it independently).

Since that discovery, I have decided to make things a little more topical. I couldn’t come up with just one that I wanted to use to sum up the site, so I change them up whenever the mood strikes me. For example, the current one is “October is a spooky time. Fortify yourself with a little bourbon.” Which means I will need to remember to change it at the end of October…

But it is also a great lead in to tonight’s review. I’m straying a little from the whiskey I typically cover tonight to talk about something that is “whiskey adjacent.” I’m taking about beer. And not just any beer, a beer that has been co-branded between Budweiser and Jim Beam. It’s not “barrel-aged” per se. The language that they use in the press release is “aged on Jim Beam bourbon barrel staves.” But some of the flavors of a barrel-aged beer do come through. Overall, it’s a respectable beer. I read somewhere that if it had been released under one of AB-InBev’s “craft” labels that people would be raving about it. I have to agree. This is a good beer and well worth picking up a six-pack to try. But, let’s get onto the more formal review, shall we?

Budweiser Reserve Copper Lager

Purchase Info: $13.99 for a 12-pack of bottles at Total Wine, Burnsville, MN

Details: 6.2% ABV. Aged on Jim Beam Bourbon Barrel Staves

Visual: Lovely copper color

Nose: Caramel, a light booziness, and classic Budweiser biscuity notes.

Mouth: Sweet with caramel and malt, nutty, a mild booziness. Notes of nuts, cooked rice and oak linger.

Thoughts: I’m going to admit something here. I do not hate Budweiser products. Even as a fan of craft beer, Bud Light is my “yard work beer” of choice. At the same time, I tend to dislike barrel-aged beers. They are typically too sweet, too strong, and too heavy for me to want to finish more than a couple sips. This splits the difference between the two. It is lighter than a typical barrel-aged beer but is much more flavorful than a Budweiser, even while retaining some of the Budweiser flavors. This beer just works. I like it. On Untapped I gave it a 3 out of 5, which is what I use when I like something, but am not is a real hurry to buy more when the amount I have is gone. As I said above, it’s worth picking up to give it a try.


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Booker's Bourbon: Batch 2018-03 "Kentucky Chew"

It’s the last post of Bourbon Heritage Month. Tonight we finish up the month by revisiting a bourbon that was provided to me specifically to coincide with Bourbon Heritage Month.

I state in my Statement of Ethics that if I accept a review sample, I will disclose it at the beginning of the article. Please consider it disclosed. I’d like to thank Jim Beam for providing this sample to me with no strings attached. As always, all thoughts are just my opinion and should be taken as just that.

Do you ever get the feeling that life is flying by? That maybe life is too short to hold grudges? I do, and I have for a while. For some reason, that doesn’t seem to stop me from holding a few grudges anyway. Which seemed odd to me, until I come to the realization that I’d been hiding the grudge, even from myself. Let me set the stage for you.

It was 2016. I, like many bourbon lovers, had been getting frustrated by the rising prices and disappearing age statements for a while. It felt like one punch in the gut after another as one previously affordable bourbon after another either disappeared, lost their identity (age), or just plain became priced out of reach. Affordable luxury was how I, and many others, had always thought of bourbon. And then the announcement of the 2017 Booker’s Price Increase (from $59.99 to $99.99) came. There was understandable anger. It had been communicated in such a way that almost made it sound as if the near doubling of the price was being done just because they could.

But the company either changed their mind or their messaging (maybe both) and though a price increase was still there, it wasn’t as big. It was actually reasonable. From an MSRP of $59.99 to somewhere between $69.99 and $74.99 wasn’t terrible considering the newly supplied explanation of constrained supplies and reduced numbers of batches. Unlike many others, I wasn’t angry. That’s capitalism, I thought. They are free to charge what they want and I am free to either buy it or not based on if I think the price is fair.

But unfortunately, even though I thought that the latter price increase wasn’t too bad, a funny thing had occurred: the first announcement stuck in my head. And as such, in my mind, Booker’s moved from an affordable luxury at $50-60 (depending on the retailer) to a bottle that was priced in the range of limited edition bourbons that I only bought once per year or less.

It wasn’t true, but that’s what I mean about hiding the grudge from myself. Obviously just by looking at the shelf I knew that I wasn’t going to need to drop a hundred bucks on a bottle. But for some reason, I never thought of it because that $99.99 price was stuck in my brain along with the hard feelings that came with how it had been originally communicated.

But time passes. Grudges, even hidden ones, lose their sharp edges. And when the PR folks for Beam Suntory reached out to me to see what I was planning to do for Bourbon Heritage Month and offered a review sample of Booker’s, I took it. It had been a few years since I had purchased one and I thought it might be nice to see how it was coming along.

This particular batch was named for the now famous “Kentucky Chew” method of evaluating a bourbon originally made famous by the brand’s namesake Booker Noe. It is essentially the practice of moving the bourbon all around your mouth so it gets into all the little nooks and crannies, with the effect of making it looking like you’re chewing your bourbon. The batch was released in August 2018.

Booker’s Bourbon: Batch 2018-03 “Kentucky Chew”

Purchase Info: This sample was graciously provided by Beam Suntory. The suggested retail price is between $69.99 and $74.99 for a 750 mL bottle. 

Details: 63.35% ABV. Aged for 6 years, 4 months, 12 days.

Nose: Oaky notes of leather and vanilla. Spicy notes of allspice and cinnamon. Sweet notes of brown sugar and caramel.

Mouth: Brown sugar and baking spices.

Finish: Nice and long with a good “bloom” of heat and flavor after swallowing. Lingering notes of of green apple and baking spices.

IMAGE: A hand-drawn smiley face

Thoughts: This is a great whiskey. Compared to other bourbons in it’s price range, this is still one of the best “regularly available” bourbons on the market. I think this bottle finally laid the last remnants of that hidden grudge to rest. I’ll be adding Booker’s back into the rotation of barrel-proof bourbons I buy.


BourbonGuy.com accepts no advertising. It is solely supported by the sale of the hand-made products I sell at the BourbonGuy Gifts Etsy store. If you'd like to support BourbonGuy.com, please visit BourbonGuyGifts.com. Thanks!