Here we go! Let’s get down to the competitions. I hope that you guys are as excited about this as I am. These were tasted in an order only known to my wife as another bit of obfuscation to hide what was being tasted. So Round 1 of the 2025 BourbonGuy.com Brackets starts with Division 2’s Number 4 seed, Old Forester, taking on Number 1 seed, Jeppson’s 100 Proof Bourbon.
Old Forester, the country’s first bottled bourbon, is a product of Brown-Forman in Louisville, KY. It shares a corporate umbrella with Woodford Reserve and Jack Daniel’s. This 86-proof version is their entry-level Old Forester. It was purchased at Viking Liquor Barrel (Prior Lake, MN) for $22.49 per bottle or $1.66 per pour.
Their opponent is a bourbon that I’ve never had before. In fact, I didn’t even know it existed before going shopping for this competition. Jeppson’s 100 Proof Bourbon is a sourced bourbon from the folks in Chicago that bring you Malört. If you know anything about Malört, you can see why this gave me pause. It was sourced from distilleries in both Indiana and Tennessee. This bottle was purchased at South Lyndale Liquor in Minneapolis, MN, for $19.99 for a 750 mL bottle or $1.33 per pour.
All of the competitions this year were tasted blind, and we knew the winner of the competition prior to any reveal. Notes, thoughts, and conclusions were all recorded before we knew which bourbon was which. Needless to say, some of my conclusions were surprising to me. Tasting notes may be a little unusual since they were tasted side by side and will have influenced the perception of one another.
Zesty Doorknob (Old Forester 86 proof)
Price Per Drink (50 mL): $1.66
Details: 43% ABV
Nose: Vanilla sugar, red fruit, a touch of baking spice
Mouth: Oak, red fruit, and baking spice
Finish: Medium in length and warmth. Notes of oak and baking spice
Gleaming Pancake (Jeppson’s Bourbon 100 Proof)
Price Per Drink (50 mL): $1.33
Details: 50% ABV
Nose: Dusty oak and a nice mineral note. It’s reminding me a bit of an old garage
Mouth: Soft in the mouth. Cinnamon, caramel, and oak
Finish: On the longer side of medium, with notes of almond, oak, and baking spice
Thoughts:
Pre-Reveal Thoughts: Gleaming Pancake is much softer on the mouth with a nicer mouthfeel. Zesty Doorknob is a bit harsher. Flavors are decent on both, but I like Gleaming Pancake more.
Post-Reveal Thoughts: I’m a bit surprised by this one. Not because of an upset or anything—I mean, usually, proof beats price in these matchups, and that happened again. But instead, because the lower-priced one was a sourced whiskey. Adding a middleman usually increases the price. Also, since the Jeppson’s name is most well known for Malört—a spirit marketed as being really unpleasant to drink—I did not have high hopes for this one. But that’s why we do this blind.
Winner: Jeppson’s 100 Proof Bourbon is advancing to round 2.
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