I’d like to thank the folks at Deutsch Family Wine & Spirits and their PR partners for providing this sample with no strings attached.
Do you remember a couple of weeks ago when we were doing the BourbonGuy Brackets? I had one matchup where I said both of the competitors were “products in transition.” Well, shortly after I published the results of the bracket competition, I got an email from the producers of one of those products, completely coincidentally. They were announcing the new bottle and proof of Redemption Bourbon—an announcement that I had apparently scooped by looking at their website.
I immediately asked for a sample to be sent to me. I was very interested to give the proof bump a thorough look. When it arrived, I noticed that it also had a higher stated age than previously, having gone from a 2-year-old at 88 proof to a 3-year-old at 92 proof. All good things, especially since it is still distilled in Indiana (assuming MGP) and there is some fantastic bourbon coming out of there even at a younger age.
I am not a reporter. I don’t break news, hell I don’t even really report it. But it tickles me that they reached out days after I published my accidental “scoop.” I like fun coincidences—they make life interesting. Anyway, here’s what the brand has to say about their revamp:
At the heart of the relaunch is Redemption’s new bottle design. Dramatic and symbolic, the refreshed packaging features an eagle in mid-flight, formed from rye with its wings spread wide. More than a design evolution, the eagle represents courage and ambition—leaving the safety of the ground for the unknown horizon. It embodies Redemption’s refreshed brand philosophy: Choose Redemption. Rise Above. A symbol of resilience and forward momentum, the new bottle captures the spirit of Redemption’s next act: fearless, confident, and rooted in the attitude and soul that defines its rye-built whiskeys.
Prompted by a trademark dispute initiated by a competitor a few years ago, Redemption took the opportunity to reimagine its brand identity, beginning with its packaging. Rather than looking backward, the brand chose to move forward, transforming a challenge into a catalyst for reinvention. The new bottle stands as a visible symbol of that transformation.
While the new packaging makes an immediate visual statement, the evolution extends beyond aesthetics. Redemption’s refreshed portfolio includes its signature Rye, High Rye Bourbon, and Straight Bourbon expressions, with the bourbon now bottled at 92 proof to deliver a bolder, more balanced profile.
Ok so now that we know why and how the bourbon has changed, let’s see how it tastes.
Redemption Bourbon
Purchase Info: This bottle was provided by the producer at no charge for review purposes. The suggested retail price is $29.99 for a 750 mL bottle.
Price per Drink (50 mL): $2.00
Details: Distilled in Indiana. 46% ABV. 3 years old. Mash bill: 75% corn, 21% rye, 4% malted barley. Batch #1.
Nose: Nutmeg, vanilla, mint, a touch of red fruit, and a little oak.
Mouth: Almond, vanilla, mint, and just a touch of oak and baking spice.
Finish: Medium in both warmth and length. Lingering notes of cinnamon, mint, and fruit.
Thoughts: This, while young, is a perfectly fine bourbon. It’s got a nice spice, along with some mint and fruit notes that I’m enjoying. I’d drink this one neat or in a cocktail, personally. It doesn’t really handle dilution well in my experience, but if you’re making a cocktail that’s built in the glass with minimal dilution—like an Old Fashioned—it performs well. For what it is, I like it.
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