What the Hell? (An exploration of the Craigslist secondary market)

Want a laugh? Go troll Craigslist looking for bourbon. You will find legitimate collectable items of both the liquid and memorabilia types. But mixed in among the legit collectables are those that people only wish were collectable. Folks looking to make a buck (or hundred) by preying on the unsuspecting and uninformed. 

A while back, I solicited people on twitter to send me some of their favorites. What follows are the ones I liked best out those submissions. Thanks to all who participated. 

St. Petersburg

Let's start with something that really is hard to find, But seriously? This is over a 300% markup. Glad to have paid gift shop prices for mine.

That's a little better. Only a 200% markup (roughly). It must be on sale though. I mean "Ther prise is Final !" after all.

"It may not have the same demand as (That which will not be named) but that won't stop me from charging the same price as it."

I was starting to worry that this guy wouldn't be able to feed his family after the last two which were listed at only a 200% markup. But here we are, back to 400% or so. whew!

Chicago/Illinois

I like the bourbon...but damn.

In case you were curious, you shouldn't drink this $100 bourbon. It's for display only.

Apparently if you leave the city, the price drops. Those poor suckers in Champaign/Urbana. (shakes head) But if you want tasting notes with your gouging, this is your guy.

Missouri

$125 for a liter of "Poor Man's Pappy." Apparently the definition of poor is different in Missouri. Having traveled through much of it, I wouldn't have guessed that.

Dallas

It's Booker's! with keywords of Buffalo Trace, Angel's Envy and (That which will not be named).

New York

It's impossible to find as shown by all the Weller 12 listings we've found. Though by this point in the list, this asking price feels almost...reasonable.

Damn! Man! At least leave the store parking lot before you sell that collectible bit of HAZMAT!

Minneapolis

Can't leave my home town out, can I?

Feel like trading your Booker's 25th, Four Roses Limiteds, or Buffalo Trace Antique Collections for a bit of Old Weller Antique 107 proof? Yeah, me neither.

"The value is in the collectable (sic) container, its label, not contents inside." Finally one I agree with. The stuff inside is terrible. Though if you want, the container that bad I'll give you mine. I'll even throw in the last quarter bottle or so for good measure

Alaska

Nothing seems shady here. $75-$100 for an ounce and a half of liquid in an unmarked bottle? Or I can get all 12 and save $100!?! Where do I sign up?

Louisville

And before you think it's just folks who don't know bourbon, here's one from the heart of Bourbon Country.

I just want to know how much he's charging for that collectible mason jar filled with a "representation of a 50/50 mixture that has mingled for two weeks" in a mason jar. I mean, I'd also imagine it'd be delicious (if it were intended for consumption).

Like the fire of 1,000 suns, it's a very hot Stagg Jr. Mmmmm...tasty, tasty suns.

I walked into the liquor store to get a bottle of wine for the pizza sauce I was making that night. 

“Hi Eric.” I heard from behind the counter. I looked over startled. I didn’t ever talk to anyone here, how did they know my name? 

When I looked over, I noticed that it was the former manager of one of the liquor stores I used to frequent all the time, but that I hadn’t been to since their bourbon selection sort of fell off. 

“Oh, hi!” I barely got out before heading down to the wine section. I knew I needed to get that before I got distracted by bourbon. This guy had a tendency to do that to me.

After getting up to the counter, we made small talk for a bit before he let me know “I have a bottle of Stagg Jr. in the office. It’s not going to hit the shelf, if you’re interested.” 

…blink…

Well, this was unexpected. Did I want it? Good question. I was having some well documented personal difficulties with Sazerac’s labeling. But this wasn’t an offending product. And I’d heard good things.

“How much?” I asked expecting a fairly outrageous price.

“About $48”

“Yes.” I answered, barely letting him finish.

This, kids, is why it pays to build relationships that span the course of several years with your local liquor store. 

And so a trip for a $9 bottle of wine turned into a $63 stop after taxes. Honestly, I don’t even know why my wife lets me go to stores by myself anymore. I do have a history of randomly walking out having spent 700-1000% of what my plan was. In any case, I plan to start frequenting this store a little more.

Stagg Jr.

Purchase info: $47.99 for a 750 mL at Marketplace Liquors, Savage, MN

Details: 64.35% ABV

Nose: Lots of ethanol on this. Floral, red berries, mint, bubblegum, sourdough and a faint odor of old barn.

Mouth: Very hot and sweet. Caramel, mint, leather, tobacco, cayenne pepper. 

Finish: Warm, long and drying. Leather and black pepper. 

Thoughts: This is way too hot for me to enjoy neat. I don’t like my bourbon to cause pain. Let’s add some water to bring this down to about 100° proof.

Nose: Really tames the ethanol. Brown sugar is abundant, caramel and vanilla too. Floral notes are still there along with the bubble gum. There is now a bready note as well.

Mouth: The fire has been muted, though not extinguished. There is a nice tingle now. It’s still sweet with caramel but the lack of fire allows a fruity note to appear. Mint and cayenne are still there. Tobacco and leather have been replaced by a nice oak flavor.

Finish: nice and warm with lingering oak.

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Thoughts: Wow. Now that I can taste something other than fire, I really like this. It’s sweet and fruity but nicely balanced with spice and oak. If you can find it for less than 1.5 times the price of regular Buffalo Trace, pounce on it. It’s worth the slight premium to gain the ability to dilute it to your preferred strength.

W.L. Weller 12 year old

Looking for a good, easy-to-find bourbon that won’t cost you an arm and a leg? 

Oh, you are? Shit. Well this isn’t it. 

Once upon a time you could get a bottle of W.L. Weller 12 year old bourbon easily and for a decent price. Not in Minnesota, I’ve never seen it here. But in areas where it was distributed, it was just…there. Sitting on the shelf. Historically, running somewhere between $20 and $30. 

Anecdotally it seems this is no longer the case. Weller 12 has fallen victim to the frenzy over it’s higher-priced corporate cousin and is out of stock basically everywhere I look online. Looking on wine-searcher.com (which lists historical price averages going back to 2007), I see they are claiming the current average price to be $59. In fact, five of the seven listings they show are $89 or over.

I have some advice. Don’t pay this much for this bourbon. Settle down, take a breath and realize that while this is decent, it isn’t earth-shatteringly so. If you want a wheated bourbon, get a different Weller, a Larceny or even a Maker’s Mark. If you want a 12 year old bourbon go with Elijah Craig. If you are only looking at this because it is supposed to be like (that other bourbon that will not be named)?

Well, there’s no hope for you. You, I give permission to go pay $90+ because you’re going to do it anyway. Just remember if this is the only reason you want Weller 12, your reasoning is flawed. This is not that. It’s failed at that already. Didn’t make the cut. Tasted different enough to not be chosen.

So now that the rant is over, is the bourbon any good?

W.L. Weller 12 Year Old bourbon

Purchase info: $29.99 for a 750 mL at Dorignac’s Food Center, Metairie, LA

Details: 45% ABV, Aged 12 years

Nose: Cherry preserves, oak, clove, ginger, cotton candy

Mouth: Hot. Bubble gum, clove, black pepper, mint

Finish: Nice and warm with a decent length. Nutty, mint oak, baking spices.

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Thoughts: This is a decent bourbon. I don’t prefer wheated bourbons so I normally choose something else when this is on my shelf. But if you are a fan of wheaters and run across it and the price is somewhere in the ballpark of MSRP, it’s a good one to pick up. I normally do. And provided the price is right I’ll probably continue to do so.

"Baby Saz" Sazerac Rye

That is one pretty bottle, isn’t it? Reminds you of the cut glass and etched lettering of those old decanters you find in antique stores or on Those Pre-Pro Whiskey Men. It really is nice looking. It’d look nice on your shelf, looking old and sophisticated. 

But what if I told you, you couldn’t have this? That there were going to be places and times when this wouldn’t be available. If you were smart, you’d probably grab a Rittenhouse Rye or maybe a Bulliet. If you were a human on the internet, you’d probably run all around the city you live in and a few of the surrounding ones to go hunting for one. 

Well it’s true, it can be hard to find. 

WAIT! Don’t go running out to the car or bus yet! Because here is the thing. It depends on where you live and when you are looking. In Minnesota, at this particular point in time, it’s on most store shelves. I recently heard from a guy in Florida that said it was hard to find there. So wait a bit, or look online. Do NOT pay exorbitant sums for this just because it is rare where you live right now. Because, and I’m going to level with you, it’s a good rye but it isn’t a great-ohmygod-I-need-to-get-it-right-now rye. 

Here’s a little info. Sazerac Rye is a rye whiskey is produced by, you might have guessed it, the Sazerac Company. It is a non-age stated bottling. (Though if you look on the Sazerac website it’s still listed as six years. Which, while not legally binding, might be close. It is labeled as Straight and doesn’t have an age statement so it’s at least four.) The internet tells me that it is a barely legal rye with a mashbill including 51% rye or thereabouts. 

Sazerac Rye

Purchase info: $32.99 at Ace Spirits, Hopkins, MN

Details: 45% ABV

Nose: Soapy. Mint. Dried Grass. Cedar underneath.

Mouth: Thin Mouthfeel. Black pepper. Cedar. Mint. Banana candy

Finish: More Cedar and banana that fade to a lingering bitterness

Thoughts: Weird. Banana. This is passable when neat in a Glencairn glass. OK, nothing more. In a rocks glass, I find it better. Still just good, not great. I’ve used it to make a very tasty Sazerac cocktail. Which though it was spicier than with Rittenhouse, wasn’t actually better. If this were around $25 like it was when I first started buying it, I’d recommend it. But after creeping up to about $35, I’m not sure that you wouldn’t be just as happy grabbing one of the more readily available ryes out there. Maybe try one of those Canadian 100% Rye ones. I like it, but not enough to miss it if I can't get it.

An empty and a short review: Old Rip Van Winkle 10 year

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This is my first empty since posting the stash online. Kind of momentous in a way.

I tend to get all nostalgic when a bottle is emptied. When I have something in my possession for long enough, I become sentimental about it. I once had a pen for 4 years. Nothing special, just a bic clicker with the University of Minnesota logo screen printed on it. I almost cried when I lost it. Ok, not really. But I did feel this momentary pang of loss. Whiskey is much the same way. Though I've never had one last a year much less, the four of that lovely, lovely pen...sigh...ahem. Err. Sorry.

I try not to have multiple bottles of the same thing on the shelf. So when something is gone, there is a very real chance that it is gone for the foreseeable future. Add to that, the fact that this whiskey was just a bit special to me and you have something else that I felt just a bit of a pang over. At least until I drank it and realized I'd kept it just a bit too long. (You can do that, in case you didn't know, so drink up.) 

So why was this whiskey special? Not because it was particularly good. It is good, very good, but will never be a go-to-gotta-have-it-on-the-shelf sort of bottle. I liked it, I just never really found myself going to it all that often. It was special because I found this the on my first trip to one of my favorite liquor stores. While that probably doesn't mean much to folks who just make a stop off for a case of beer, it is a special occasion in the life of a whiskey drinker. It means you found a place where people don't stop and give you funny looks for standing next to the "hard-likker" or even funnier looks when they see you holding one that has a price tag above $25. A good liquor store is a place where you can get recommendations and even some conversation in while you are there. So I found this bottle when I found that place. And that made me think kindly of it.

But now it's gone. Things have been shuffled around so you would have never known it was there. It only lives now in my memory and in these tasting notes from very shortly after I opened it...due to that whole keeping it too long thing. So forgive their brevity, I'd assumed I'd go back and fluff them out some more later.

Buckwheat honey and brown sugar on the nose. Later a hint of fruitiness appears. Mouth is sweet with a hint of mintiness, very low burn. The finish lasts a decent length of time.

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I like this whiskey, I don't love it. I thought I loved it at first, but found myself consistently choosing others over it. And that's not how you define love. Still, it's very good and I suggest you try it if you run across it and haven't yet.