So yeah, I know I don’t normally post news and really don’t go out of my way to highlight brand promotions, but when I got a press release about the new website for Baker’s bourbon, I was intrigued.
You know I am big on transparency. I’m a bourbon geek who loves to know everything there is to know about the juice in my bottle. It’s one reason I wish companies that source their whiskey would disclose the source of that whiskey. It’s more fun, and interesting, to know that the bourbon you are drinking is a mixture of Heaven Hill and Jim Beam than it is to wonder just where the juice in that bottle came from.
And that’s why I was intrigued by the new Baker’s bourbon website. They are giving you the chance to learn just a little more about the barrel your whiskey came from. Which since Baker’s is now a single barrel product is welcome. At least to me.
Sure, it’s a marketing gimmick to get you to buy more bottles. But if it helps you understand the differences between bourbon aged in different warehouses and on different floors, I’d say we all win.
Here’s how it works:
Grab your bottle of Baker’s and go to www.bakersbourbon.com/single-barrel-journey.
After you get through the age gate, enter the serial number on the neck tag of your bottle of Baker’s. Mine was 000426906.
From there you’ll learn what campus, what floor and rack the whiskey was aged in.
Some of this is already available on the label. But between the website and the label, you’ll know the campus, the warehouse, the floor, and the rack where the whiskey in your bottle was aged. Mine says warehouse CL-P on the label which seems to be a non-Baker’s warehouse by the map they give of the Clermont Campus.
From there you can discover the timeline of your bourbon.
You’ll get the barrel date, the dump date, exactly how old it is, and you’ll also get some fun facts about what happened in the meantime. Including what happened in history the month your whiskey was barreled and the weather it was subjected to while it aged.
At the end, you’ll get a summary image of the info you learned. And for a limited time, they are offering a little more. I’ll let the PR email talk now:
To Go Even Further “Behind The Barrel” (For A Limited Time!)
At the end of the journey, you will be prompted to enter the limited-time program with your name, email and date of birth
Check your email to see if you were one of the first people to make the cut for our one-of-a-kind special offer - a unique photo with Baker Beam himself in front of your bottle’s rackhouse and/or an exclusive tasting with Freddie Noe!
So there you have it. I know this reeks of a paid ad, but it isn’t. I just thought it was neat and agreed to share in case you also think it is neat. I even turned down a free bottle of Baker’s and bought my own down at my corner liquor store. (I really enjoy Baker’s so that wasn’t a hardship.)
Regular posts back tonight.
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