I like to use a Chrome plugin called Momentum as a home screen for my instance of the Chrome browser. It has a new pretty photo every day. It tells me the time, local weather, and helps me with my to-do list. Recently it started showing “Mantras” below the time. I found the one pictured above to be particularly meaningful. “Find Joy in the Ordinary.”
It’s sometimes hard to do as a bourbon lover, finding joy in the ordinary. The entire purpose of a site like this is to give people a sense of what is new and exciting. Even if it is only new and exciting to me. So, this year I’ve made a commitment to myself to step back a little and to do what the computer screen told me to do. Find Joy in the Ordinary.
And, perfect timing, it’s time for the Bottom Shelf Bourbon Brackets again. Maybe it is just me, but I haven’t heard a lot of talk about the NCAA tournament this year…and I’m fully willing to admit that it may be because my beloved Golden Gophers were bad enough this year that the coach was fired at the end of the season. I might just be hiding from any news that has to do with the yearly basketball tournament.
Of course, as long-time readers know, I don’t really like basketball anyway. In fact, this series was started eight years ago as a way to play along with all the folks around me filling out their brackets, while not caring about basketball.
In recent years, I’ve gotten caught up in the excitement of more “interesting” bourbons. Two years ago, I decided to let the readers choose who participated. Last year, I threw out the concept of “Bottom-Shelf” entirely. But this year, following the advice of the computer screen, I’ve decided to find joy in the ordinary. And as such, I’m going old-school on this one. Back to the original rules. Back to some really “ordinary” bourbons. Things that would have been participants from the first few years before I started messing with the rules.
Here are the rules:
In keeping with the theme, it had to be “ordinary.” No Single barrel, no small batch. No Bottled in Bond. Anything that might be used to call something special was thrown out. This is for true entry-level bourbons.
The original rules stated that it had to be under $15 for a 750 mL bottle or under $20 for a liter bottle. I decided to keep that.
The original rules also stated that entries had to be Straight Bourbon Whiskey. I saw no reason to change that.
Participants were seeded based on proof and then age. Higher proof equals a higher seeding. If you stated a bourbon’s age when you didn’t have to, you got a nod over those, at the same proof, who didn’t. If you stated a bourbon’s age because you were young enough that the law required it, someone else got the nod over you.
These were tasted blind. I had no idea what each of the participants was when I tasted them. I poured 200mL bottles of each bourbon. I labeled them with an alphanumeric code and then filled out an initial bracket with those codes. Until we were finished I never saw the bracket or the bottles that were being poured again. My wife (who didn’t know which code corresponded to each bourbon) poured each round and filled out the winners in secret.
So, let’s meet the 2021 competition, shall we? Coming in at the number one overall seed is Ezra Brooks from Lux Row Distillery. This seeding comes down to proof, at 90 proof, this was the highest proof bourbon in the competition. They will initially match up against number four seed, Benchmark Bourbon from Buffalo Trace. At only “36 months” and 80 proof, this was the lowest seed in the competition. Rounding out Division One is a matchup between Heaven Hill’s Evan Williams Black Label and BeamSuntory’s Jim Beam White Label. Due to being 86 proof, Evan Williams was the second seed and due to stating its age, Jim Beam White gets the nod over other 80 proof offerings to take the first number three seed.
Over in Division Two, we have Very Old Barton (86 proof) from the Barton 1792 Distillery as the number one seed. They match up against Beam Suntory’s number four seed Old Grand Dad (80 Proof). In the second matchup, we have number two seed Wild Turkey (81 proof) against number three seed Rebel Yell from Lux Row.
This should be fun. Let’s go find joy in ordinary bourbon. So who’ve you got? Let everyone know down in the comments.
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