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Mr. Boston Drinks website

Posted on by Eric Burke

I don't make a lot of cocktails. Wait, check that. I make a ton of cocktails, they just all happen to be a variation of the Manhattan. And over the course of the last couple years, I've been trying to expand my horizons. Which is why last year when Sazerac launched the Mr. Boston site, I bookmarked it.

And then waited a year to remember that I had done so.

Last week, I was cleaning up my bookmarks when I remembered it was there. Of course, this seemed like a great excuse to put it through its paces and see if I could find anything interesting. 

According to Wikipedia, Mr. Boston was started as a distillery in, you guessed it, Boston in 1933. Within a few years, they were publishing their Mr. Boston Official Bartender's Guide to help promote their products. For the next 77 years, the company and its various owners published the book with the last edition being published in 2012. In 2009, Sazerac bought the brand and its guide as part of their purchase of the Barton Distillery and brands. According to the company, they immediately started working on bringing the venerable old publication into the modern age by putting it online. 

And this is the part that I find pretty cool. They have digitized the records of every edition they could lay their hands on. That means, if a drink was in multiple editions, you can swap back and forth between the editions to see how the recipe has changed over time. I find that pretty cool and is a step that many companies wouldn't have bothered to take since it probably took a lot of extra time and money to accomplish.

So is the site any good? Yeah. I love it. It's designed with a cool Art Deco feel that is very appropriate for a site that celebrates a history that goes back to when Art Deco was cool the first time. It is easy to use both on the desktop and on your phone. The directions come with an image of the glass you might want to use and a difficulty level so that you know what you are getting into. You can search for recipes by ingredient or name or you can use a "Discover" option that allows you to find recipes based on an event or occasion. If you log in, using Facebook or Google, you can save your favorites and even add your own recipes. 

While doing research over the last week or so, I decided to try as many new cocktails as I could find. I have limited ingredients in the house and even so, I was able to find more than I had time to drink. I even learned that my homemade cranberry juice goes well with bourbon. I have a feeling that I am going to be keeping this particular bookmark and trying a lot of new options.


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