Luxco Announces Lux Row Distillery and Rebel Yell Single Barrel 10 Year Old

September 20, 2016 Eric Burke

The future site of the Lux Row Gift Shop

LUXCO LOGO/NAME ANNOUNCEMENT 9/15/16 AT LUXCO DISTILLERY SITE. An event during festival week in Bardstown, Kentucky usually attracts an eccentric grouping of attire. You will normally see everything from suits and ties, to collars and jeans, to t-shirts and shorts. This event was no exception. When I first got onto the shuttle for the ride to the distillery site, the first person I saw was in a shirt, tie, and slacks. I started to feel under-dressed in my polo and shorts until I noticed Mr. Stained T-shirt in the seat behind him. OK, I thought, this is going to be typical of the events held during the festival.

The table where I got the majority of my drinks.

After the shuttle took us up the lovely tree-lined drive to the site of the event, we got out and made our way to a tent that was obviously the event space. It was situated alongside a beautiful stone house. Brown fences lined a manicured lawn upon which wooden rocking chairs were placed.

Upon entering the tent, I made my way to the drinks station and got myself a….water. That’s right, this is an outdoor event. It’s hot and I am from a place where the weather comes in varieties that trend a bit toward the cooler side. Plus, I am “working” so for me, the fun comes later in the evening. While I was drinking water, my wife checked out the bar which was serving several cocktails (all were quite tasty, according to her).

The construction site of the future Lux Row D

Architectural rendering of the finished Lux Row Distillery.

After a bit of mingling, talking to the PR people/others there to cover the event/a few people in the Luxco distilling family, the announcements started.

First, the wait staff passed out unlabeled glasses of whiskey. The president and COO of Luxco, David Bratcher stepped up on the stage and gave a few thank yous to the group. He told us why, after looking at 50 sites in three states, they chose Bardstown for the distillery. He told us how when they saw the site, they knew they had the right one. He told us a little about Luxco. And finally he introduced Chairman and CEO Donn Lux to speak.

Mr. Lux took a few minutes to speak, build the tension, and then finally revealed the distillery name: Lux Row Distillery. Named for the lovely tree-lined drive to the distillery site as well as the family who owns the business, it seems like a good name. My money was on “Rebel Yell Distillery” or “Ezra Brooks Distillery,” but what do I know?

After that the announcements were over and we got to try the whiskey in the glasses we’d been handed previously. Turns out it was Rebel Yell 10-year Single Barrel. At this point most of the guests got down to festivities.

The reveal of the Lux Row logo. Looks nice.

10 Year Rebel Yell

My impressions, I didn't have enough to do a full review, nor was I in a good setting for that.

Nose: nice wood and not very sweet

Mouth: oak, brown sugar, baking spice, and a peppery heat

Finish: warm and long with lingering spices and fruit

Thoughts: This product will retail for a suggested price of $49.99. If this barrel is representative of the others, I’m ok with this. It’s good, I enjoyed my taste of it.

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Smooth Ambler Old Scout Single Barrel Bourbon

September 9, 2016 Eric Burke

Yesterday was my birthday. As birthdays that end in zero are usually considered markers of a sort in your life, I took the opportunity to do something that I don’t believe I’ve ever done before. I went out with a friend to celebrate my birthday.

I’m a typical Midwestern person with a good work ethic, I was married early in my adulthood, I had a kid early on and I went to college with all of this being in place. As such the opportunities for going out and celebrating another trip around the sun didn’t come up as often as they do for other people. I’d normally spend the evening with my wife, my kid or various other parts of my family.

Last night though, I did something fun. I went to a local bar that is basically a late 1980s-early 90s video game arcade with the addition of about 30 taps of craft beer. I played Punch-Out. I played Donkey Kong. I played Mortal Kombat. I played Pinball. I played Dig-Dug for goodness sake. And it was glorious. So many people. So much fun. It was a good birthday.

People make a big deal of age. Some people think that the number of times a person has travelled around the sun makes them somehow superior to those that haven’t. And some people are just the opposite, thinking that the number of trips someone has made somehow disqualifies them from being superior in any way. In either of these cases age is somehow being equated with quality.

Humans seem to be especially good at this. We often take complex situations and try to boil it down to just one variable. We do this with our weight, our health, how we think the world works and who we determine to be a good person. We also do it with whiskey. We’ve been conditioned to think that the number of years that a whiskey happened to be in a barrel somehow equates to the quality of the whiskey. As usual, this is only one part of a complex picture.

Is there an appreciable difference between something that spent 10 years in a barrel and something that spent 11? Sometimes. Does that mean we should always buy the 11 over the 10? Probably not. We should look at all the factors and make sure that the added price (because there is almost always added price) is worth it. Is it a single barrel as opposed to a batched product? Does the company have a good track record putting out exceptional products? Is the price right? These are just a few of the questions that we should consider before deciding what to buy.

They are the same questions that led me to purchase an Old Scout 11 year old Single Barrel bourbon over the normal Old Scout 10 year old bourbon. Smooth Ambler has a track record of putting out good product. I trust that a Single Barrel with their name on it will be worth being sold on it’s own. It was only $5 more than the normal Old Scout. It also happened that this was another year older, which in light of many factors I considered, seemed like a good thing.

Old Scout Single Barrel Bourbon

Purchase Info: $59.99 for a 750mL bottle at South Lyndale Liquors, Minneapolis, MN

Details: 11 years old. 51.7% ABV. Distilled in Indiana. Bottled in West Virginia

Nose: Floral and herbal up front with toffee and oak coming after.

Mouth: Hot and sweet with toffee, oak, cinnamon red hots and herbal notes.

Finish: Warm and long with lingering toffee, oak and herbal notes.

Thoughts: I have never been disappointed by a bottle from Smooth Ambler’s Old Scout. This single barrel continues that trend. This reminds me more of a 1960s era I.W. Harper that I’ve had than it does most things from today. Just fabulous!

I’ll be traveling next week to BourbonFest in Bardstown Kentucky so there won’t be any posts, but be sure to follow me on Twitter and Instagram for updates.

Limited Release Premixed Cocktail: Orange Label Hochstadter’s Slow & Low Rock and Rye, 100 proof

September 6, 2016 Eric Burke

Limited Release Orange Label, 100 proof Hochstadter’s Slow & Low Rock and Rye

It is my wife's birthday tonight. The one night per year where if I am going to be lazy about serving her a cocktail, I had better be serving something good. Something with a good whiskey presence. My wife knows her whiskey and I can't slip something subpar past her—not that I'd try mind you.

Luckily, I saw an email a few weeks ago from Ace Spirits that said they had this in stock. I ran up to Hopkins the next day and picked up a bottle. Immediately upon trying my first sip, I tweeted :

Picked up a bottle of limited edition 100 proof Low & Slow Rock n Rye @AceSpirits. Wow! Look for the orange label on this one. Very good!
— Eric Burke (@arok) August 26, 2016

Hochstadter's Slow & Low Rock and Rye, Limited Orange Label, 100 proof

Purchase info: $36.99 for a 750 mL bottle at Ace Spirits, Hopkins, MN

Details: Made with 8 year old whiskey, 50% ABV.

Nose: Orange zest with floral notes backing it. You can tell there is whiskey in here.

Mouth: Warm in the mouth with orange zest, honey and light floral notes. Once again, you can tell there is whiskey in there though it isn't the main flavor component.

Finish: Lingering orange floral notes

Thoughts: Wow! This is amazing. The regular Slow & Low made me want to try making my own. This makes me realize that I don't need to, not while I have this bottle at least. The orange label is much less sweet than the black label and has much more whiskey presence. It holds up to ice well, but is tasty enough right out of the bottle as well.

If you find this and like orange with your whiskey, pick it up. I don't think you will be disappointed.

Premixed Cocktail: Hochstadter’s Slow & Low Rock and Rye

September 1, 2016 Eric Burke

It should come as no surprise by now that I like cocktails. Especially if they have whiskey in them. Manhattan, Old Fashioned, Toronto, Whiskey Smash, Sazerac are among the favorites in my house and Michael Dietsch’s Whiskey cocktail book is never far from where I keep the cocktail making equipment.

It was during my research for the review of that book that I noticed the Rock and Rye batched cocktail recipe in the book. Which reminded me that there is a bottled version for sale as well. I’d never had a Rock and Rye in any form so before I committed an entire bottle of whiskey to the endeavor of making my own, I decided to pick up a bottle and make sure it was something I might want to try making for myself.

Which is how I ended up with a bottle of Hochstadter’s Slow & Low Rock and Rye. This is the regular release black label version. I picked up the limited release orange label as well, but that will have to wait for another post.

Hochstadter’s Slow & Low Rock and Rye

Purchase Info: $17.99 for a 750 mL bottle at South Lyndal Liquors, Minneapolis, MN

Details: 42% ABV

Nose: Honey and bitter orange peel

Mouth: Honey, orange zest and an alcohol bite

Finish: Some whiskey shows up in the finish along with lingering orange zest. There is a nice warmth that settles in the chest.

Thoughts: This is very tasty. And it’s a cocktail that I don’t have to make before I enjoy it. It is very sweet so giving it a chill helps it out. It’s good over ice, but I just keep mine in the fridge so I don’t need to dilute it. After trying this, I would say that I’d be happy to donate a bottle to trying to make some for myself.

Jim Beam Double Oak Bourbon

August 30, 2016 Eric Burke

As I state in my Statement of Ethics if I accept a review sample, I will disclose it at the beginning of the article. Please consider it disclosed. I’d like to thank Jim Beam for providing this sample to me with no strings attached.

My empty bottle of Jim Beam Double Oak bourbon

There are times when more of the same is all that is called for. I’ll occasionally have myself a bratwurst for supper. And when that happens, someone inevitably asks me “what do you want with it?” My normal answer is “ another brat.” You see, I feel that there are some things in life that are good enough to just do again right away. A good bratwurst is one of them.

Apparently Jim Beam knows the feeling I’m talking about. This September they are going to be releasing a barrel-finished bourbon called Jim Beam Double Oak. A barrel-finished bourbon that is finished in a second new, charred oak barrel. Bourbon gets most of its flavor from the new, charred oak barrels it ages in and I like the fact that if Beam is going to barrel finish their bourbon that they do it with more of what makes bourbon taste so good in the first place.

So why is this different than just leaving it in the barrel longer? As we’ve discussed in the past, there are multiple things that happen when you put distillate into a barrel. The one that we are concerned with today is infusion. Let’s think of this like we were making tea. When you first dunk your tea bag into the cup of water, a lot of color is extracted right away. It takes a little while longer to get the optimum flavor, but if you leave it in there too long you will get some of the compounds that take longer to dissolve that do not taste quite as good. But say you want a tea with more “tea flavor.” You could leave your tea bag to steep longer or you could grab a fresh tea bag and do a second infusion.

That’s basically what Beam is doing here. They are putting four year old bourbon (that would otherwise be going to Jim Beam white label) and giving it a second boost of the quickly dissolved sweet oak flavors without needing to worry about it getting as bitterly tannic or “woody” as they might if they just left it in the barrel longer.

Jim Beam has put out expressions before that amp up the wood influence in both Jim Beam Black and Devil’s Cut. Each uses a different method to do this. Black is just left in the barrel longer and Devil’s Cut uses water during a special process to leach the bourbon that had been trapped in wood of the barrel. They then cut the bourbon with that woody bourbon water instead of plain non-woody water.

Because of this I wanted to see how this upcoming release would stack up next to their two previous tries. I bought a pint of Devil’s Cut and pulled one of the samples of Beam Black out of my sample library. What I found backed up what I had expected based on the process above. The Double Oak had a nicer mouthfeel and was sweeter than the Black. The black was drier. I found the Double Oak to have a spicier and more flavorful finish. I’m assuming due to the increased proof. The Devil’s Cut was very similar to the Double Oak in flavor but I found the Double Oak to have a nicer mouthfeel. Once again, I’m guessing that proof had something to do with the relative finishes since Devil’s Cut is a higher proof and had a spicier and longer finish.

Jim Beam Double Oak Twice Barreled

Purchase Info: PR Sample provided by Beam’s PR folks. They didn't supply a price point, but I see other sites claiming it’ll be in the mid to low $20s.

Details: 43% ABV

Nose: Just like the inside of a Beam warehouse: dusty oak. I also get green apples and wet rock.

Mouth: Nice thick mouthfeel. Spicy with nice heat. Earthy honey, cinnamon, oak and touches of brown sugar.

Finish: Of a decent length with lingering oak and cinnamon red hot candies.

Thoughts: I seldom find a Jim Beam branded product that I can honestly say I like. I love Knob Creek, but when it gets into a lower age and proof range it normally doesn’t line up with my palate. I fully expected the same here. So it was with some surprise that I found myself reaching for this over some of the other choices on my shelf. In fact, you’ll notice the bottle above is empty. It still tastes like a Jim Beam bourbon, but this one is working for me.

My wife really liked it and though I liked it a bit less than her I found it quite enjoyable as well and will have no problem picking up a bottle of this when it hits store shelves. If you are a Jim Beam fan, this is an easy recommendation but even if you aren’t see if you can’t find a bar that has it, give it a try and see what you think.

Danfield's Private Reserve 10-year old Canadian Whisky

August 25, 2016 Eric Burke

I like hardware stores. My wife likes to pretend that I am a handy guy so I make roughly a couple visits per month to replace that one screw that I just stripped or a blade for a saw that I was too lazy to replace after the last project. When I’m there, I sometimes just wander around and look at things. I may go in for a bolt or a box of nails, but I’ll often see a tool or something on the plumbing or electrical shelf that I had no idea even existed. I try to squirrel these ideas away for future projects. Because when you own a home, there are always future projects.

I take the same approach to liquor stores. I may go in for beer, but that doesn’t stop me from taking a quick trip down the spirits aisles just to see what’s there. Sometimes, when it is something that I hadn’t seen at other stores, I squirrel that bit of info away for the future.

Which is how I found myself picking up Danfield’s Private Reserve 10-year old Canadian Whiskey. In this particular store, the Canadian whisky section sort of blends into the bourbon and rye section. As I would go there over the years, I noticed this whisky just sitting there. I’d had the older expression, it's my wife's favorite Canadian whisky. I brought multiple bottles of Danfield’s 21-year old whisky back from Canada the last time I’d visited and I also liked it quite a bit. But except on that store shelf, I had never seen a mention of the 10-year expression.

I can’t tell if this is a dusty or just something that not many stores in my area have bothered to stock. Knowing that the 21-year old isn’t available here, it could be either I suppose. Even doing a Google search mostly brings up mentions of the 21-year old variety. As far as I can tell, this is made at the Black Velvet distillery in Alberta, Canada.

Danfield’s Private Reserve 10-Year Old

Purchase info: $22.99 for a 750 mL bottle at Blue Max, Burnsville, MN

Details: 10 years old, 40% ABV

Nose: Delicate with predominantly sweet floral notes of brown sugar and apple blossoms.

Mouth: Sweet brown sugar back by floral and apple notes along with a little oak.

Finish: Medium length with lingering floral and brown sugar notes.

Thoughts: This could easily be called a one-note whisky (if you couldn’t count to two). It isn’t terribly complex, but what is there is going on full force. This whisky fills the mouth with sweet and floral flavors. Until now, my wife’s favorite Canadian whisky has been Danfield’s 21-year old. But she likes this 10-year expression even better. I also find it quite tasty, but would probably still grab my Wiser’s Legacy first. If you can find it near you, I’d recommend giving it a try.

Statements of Age and Door County Distillery Bourbon

August 23, 2016 Eric Burke

§ 5.40 Statements of Age and Percentage.

(a) Statements of age and percentage for whisky. In the case of straight whisky bottled in conformity with the bottled in bond labeling requirements and of domestic or foreign whisky, whether or not mixed or blended, all of which is 4 years old or more, statements of age and percentage are optional. As to all other whiskies there shall be stated the following:

(1) In the case of whisky, whether or not mixed or blended but containing no neutral spirits, the age of the youngest whisky. The age statement shall read substantially as follows: ‘‘___ years old.’’

The above comes from the US Government Publishing Office. Seems pretty straightforward doesn’t it? If your whiskey is bottled in bond or not, if it is produced in the US or not, if it is blended or not, statements of age are optional if it is over 4 years of age. For all other whisky the age shall be stated as shown above.

Yet even though it seems pretty straightforward and I was able to find it with less than 5 minutes spent on Google, this seems to be a something that is still hard to figure out for some small distillers. I mean, I get it. I’m a pretty smart person that has above average reading comprehension skills. And seriously, lawyers are notorious for writing laws that only another lawyer can understand, amirite? When you are starting a small business, who has the money for a lawyer to help you decode all those pesky laws?

Well, our helpful government has you covered there too. Can’t quite make out the particulars of the law? They provide a helpful guide in plain English that tells you what you need to do. It’s called the Beverage Alcohol Manual. And it is super easy to read.

If you look at Chapter One: Mandatory Label Information (PDF), it tells you all about what is required on the label. Scroll down to Section 13 (it’s on page 1-14) . Don’t feel like it? That’s ok, I’ll paste it below.

13. STATEMENTS OF AGE

REQUIRED A statement of age is required for:

• All types of whisky aged less than 4 years

Ok but seriously, age is just a number? Right. You’re only as old as you feel and maybe this whiskey doesn’t feel like its only a year old. Well, they have you covered there too. If you look at Chapter 8: Statements of Age (PDF), the very first thing defines "age" for you. Sorry I may only feel like I’m 25, but the government (and my knees) can tell you I’m closer to 45 than I am to 25. And in case clicking that link is a hardship, I’ll paste this too.

DEFINITION OF “AGE”

• Age is the period during which, after distillation and before bottling, distilled spirits have been stored in oak containers

• For bourbon, rye, wheat, malt or rye malt whiskies and straight whiskies, other than straight corn whisky (which must be stored in used or uncharred new oak containers), the oak container must be a charred new oak container

So there you have it. A very quick lesson in whiskey age statements. Just because you don’t know the law, doesn’t mean that it doesn’t apply to you.

I did this little primer, because I recently visited Door County, Wisconsin. Since I had last visited the area, about 5 years or so ago, a winery I used to visit had expanded to have a distillery as part of their business. When I visited, I noticed that they had a bourbon out on the shelf. Even better, there was no age statement on it. Doing a little math in my head on how long it had been since I was there last, I realized that if they had broken ground right after I was there and had everything go right in the building and licensing process there was an off chance that it was actually four years old. Barely.

So I introduced myself and asked if there was someone I could talk to about the bourbon. The lady behind the counter seemed to be in charge and told me I could talk to her. My first question was, as you might have guessed, “How old is the bourbon?” She told me just under a year…

huh?

So I asked again? Really? Because I see there is no age statement on the label and I’m sure you are aware that if it is under four years of age, whiskey needs an age statement. Well, unfortunately she got a little defensive and told me that everything that the law requires is on their label. “Because they are pretty strict about that stuff.” Not looking to upset her further, I bought my bottle and decided to write the company and see if they would provide further clarification.

They did not. I told them I would publish last Thursday and then held off until now just to see if there would be a response. There wasn’t. So I am forced to conclude that Door County Distillery Bourbon Whiskey is really about a year old and that they are in violation of labeling laws. Hopefully they will get this matter fixed because I really don’t believe they intend to deceive their customers.

Door County Distillery Bourbon Whiskey

Purchase Info: $24.99 for a 375 mL bottle at the distillery.

Details: 40% ABV

Nose: Corn, cinnamon, dried fruit

Mouth: Sweet and spicy with notes of honey, granola and cinnamon spice

Finish: Short with lingering honey and cinnamon spice

Thoughts: This is much better than I had expected from a bourbon that I have to assume is only a year or so old. In fact, I’m really very pleasantly surprised. Does it taste like fully mature bourbon? No. But it does taste like a good young bourbon. It nicely balances youthful brashness with a light barrel influence. And it was a nice vacation souvenir. I like this for what it is. I just hope they get their label in compliance because if you were expecting a fully mature bourbon, you’d be very disappointed and much less charitable.

Updated Statement of Ethics

August 20, 2016 Eric Burke

As discussed last week, the time has come to figure out a solution to the fact that whiskey has gotten expensive enough that I can't keep going the way I have been. I received a lot of lovely notes both in the comments and via other means. The gist of most of them was that a big majority of you do not have an objection to reviewers accepting review samples if the trust is there and that I have sufficiently built up that trust already.

Other comments said they would be ok with ads, the issue for me is that ads are ugly and more importantly, they don't pay very well. I think I am already making more from my patrons than I would via ads. I love my patrons. I hope more of you will consider signing up!* The more of you there are, the more I often I will create the "bonus content" that they get.

To that end I've made a couple changes to the Statement of Ethics for the site. The changes are in bold-italic type below. I still plan to buy most of what I review, but will no longer feel that I shouldn't take samples if offered. I will still disclose that acceptance. Both because it is the right thing to do and because I don't want to get fined by the FTC. I love going on distillery tours and will pay for those that I go on. If however I see a good article coming out of it, I have no qualms setting up a private visit.

That's it. I still believe in transparency. I will still end up buying most of what I review, but since the policy has changed, I thought it would be a good idea to call out the changes.

This is document will be kept up to date. Things will be added to as things come up. Edits will be made if circumstances change.

I do not accept advertising.
I will not allow a comment that disparages women, men, minority groups, or homosexuals (or anyone else for that matter). I will not allow xenophobic or racist comments on the site.
I try to buy a lot of what I review, but will accept review samples.
If I do accept a review sample, I will disclose it at the beginning of the article.
When I visit a distillery or whiskey event, I pay for my ticket and take the same tours everyone else can. If this is ever not the case, such as a Media Event or a “Sneak Peak,” I will disclose that fact at the beginning of the article. This does not mean I won't set up a private tour/visit if the distillery agrees and it will make a good article.
There are spirits industry people who I consider friends. If I ever review one of their products, I will disclose that fact at the beginning of the article.
Beyond the sample policy above, I do not accept trips, gifts, or other compensation in return for posts or reviews.
Though I try very hard to get my facts straight, errors happen. If I make a factual error in an article, I will happily update it if notified and will make note of the change at the end of the article.
In return for the above, I ask that you respect the license that the reviews/posts/images were released under. I release all works on this site under a creative commons license unless otherwise noted. This means you are basically free to do whatever you want with them provided you do two things: use it for non-commercial purposes and give credit back to the site/leave on the watermark. Commercial uses are anything that make money such as a blog that accepts advertising or a presentation that people pay to attend, etc. If you want to use it for purposes outside the license, just send me an email and we'll work something out. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/

If you have any questions, click the contact icons in the main navigation to get a hold of me via email or your favorite social medium.

*At the time of this post I was running a campaign on Patreon.com, that campaign has since been disabled. BourbonGuy.com accepts no advertising. It is solely supported by the sale of the hand-made products I sell at the BourbonGuy Gifts Etsy store. If you'd like to support BourbonGuy.com, visit BourbonGuyGifts.com. Thanks!

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