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Luxco Announces Lux Row Distillery and Rebel Yell Single Barrel 10 Year Old

Posted on by Eric Burke

The future site of the Lux Row Gift Shop

LUXCO LOGO/NAME ANNOUNCEMENT 9/15/16 AT LUXCO DISTILLERY SITE. An event during festival week in Bardstown, Kentucky usually attracts an eccentric grouping of attire. You will normally see everything from suits and ties, to collars and jeans, to t-shirts and shorts. This event was no exception. When I first got onto the shuttle for the ride to the distillery site, the first person I saw was in a shirt, tie, and slacks. I started to feel under-dressed in my polo and shorts until I noticed Mr. Stained T-shirt in the seat behind him. OK, I thought, this is going to be typical of the events held during the festival.

The table where I got the majority of my drinks. 

After the shuttle took us up the lovely tree-lined drive to the site of the event, we got out and made our way to a tent that was obviously the event space. It was situated alongside a beautiful stone house. Brown fences lined a manicured lawn upon which wooden rocking chairs were placed.

Upon entering the tent, I made my way to the drinks station and got myself a….water. That’s right, this is an outdoor event. It’s hot and I am from a place where the weather comes in varieties that trend a bit toward the cooler side. Plus, I am “working” so for me, the fun comes later in the evening. While I was drinking water, my wife checked out the bar which was serving several cocktails (all were quite tasty, according to her).

The construction site of the future Lux Row D

Architectural rendering of the finished Lux Row Distillery.

After a bit of mingling, talking to the PR people/others there to cover the event/a few people in the Luxco distilling family, the announcements started.

First, the wait staff passed out unlabeled glasses of whiskey. The president and COO of Luxco, David Bratcher stepped up on the stage and gave a few thank yous to the group. He told us why, after looking at 50 sites in three states, they chose Bardstown for the distillery. He told us how when they saw the site, they knew they had the right one. He told us a little about Luxco. And finally he introduced Chairman and CEO Donn Lux to speak.

Mr. Lux took a few minutes to speak, build the tension, and then finally revealed the distillery name: Lux Row Distillery. Named for the lovely tree-lined drive to the distillery site as well as the family who owns the business, it seems like a good name. My money was on “Rebel Yell Distillery” or “Ezra Brooks Distillery,” but what do I know? 

After that the announcements were over and we got to try the whiskey in the glasses we’d been handed previously. Turns out it was Rebel Yell 10-year Single Barrel. At this point most of the guests got down to festivities.

The reveal of the Lux Row logo. Looks nice.

10 Year Rebel Yell 

My impressions, I didn't have enough to do a full review, nor was I in a good setting for that.

Nose: nice wood and not very sweet

Mouth: oak, brown sugar, baking spice, and a peppery heat

Finish: warm and long with lingering spices and fruit

Thoughts: This product will retail for a suggested price of $49.99. If this barrel is representative of the others, I’m ok with this. It’s good, I enjoyed my taste of it.


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