A Photo Tour of the Bulleit Experience at Stitzel-Weller
I'm not going to say bad things...I'm not going to say bad things...I'm not going to say bad things...arghhh!
Ahem. Oh, hi.
I love history. I love bourbon. And on those occasions where the two intersect, I normally get very happy.
There are times and places where people have decided to make money off of the historical presence a place has. I have no problem with that. Then there are times where people know what history is in a place and choose to ignore it. It makes me sad, but I can't find my way toward being upset with them. But when you co-opt someone else's history, make up a bunch more and then toss in a heaping helping of deception? Then I get upset.
I'm not going to go into the details (because Diageo is a big company with probably more lawyers on staff than people I know). Well, except to say that after I heard the tour guide say that the black fungus that grows on all distilleries was just "active alcohol" that had settled on the trees and buildings and that you couldn't take photos near the still or in the rickhouse because it was against the law...well, I decided to watch the time between truths. At one point I made it almost a half hour between accurate statements. And while they didn't explicitly say that all of Bulleit on shelves was distilled with one pot still (that you couldn't photograph), they did strongly infer that it was the case.
But, as a person who loves history and knew which things were right and which were wrong, I still enjoyed being there, wandering around and seeing all the buildings. And so, here are photos from the parts I enjoyed. I'd say read Sally Van Winkle Campbell's book, visit the gift shop and then decide if you can put up with all the BS you'll hear on the tour. If you can, take a tour. If you can't then just enjoy being there.
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